Ulike's Debut at New York Fashion Week: Featuring High Tech Beauty Products

Ulike's Debut at New York Fashion Week

New York Fashion Week (NYFW), held twice a year in New York City, USA, is an international fashion week for buyers of fashionable clothing, media companies and the general public. NYFW is the oldest fashion week in the world, ranking among the “Big Four” along with Paris, London and Milan's fashion weeks. As one of the most important events in the fashion world, it attracts a lot of attention every season from both inside and outside the industry. This season opened on February 10 and lasted until February 15, 2023.

On February 12, 2023, PRIVATE POLICY kicked off its Fall/Winter 2023 show at NYFW. Based on their exploration of sustainable fashion, designers Haoran Li and Siying Qu focused on the theme “We are all Animals”. Ulike sponsored the NYFW PRIVATE POLICY Fall/Winter 2023 show, bringing relaxing youthful radiance for the supermodels backstage.

PRIVATE POLICY is a genderless fashion brand founded by the Chinese designers Haoran Li and Siying Qu in New York in 2016. Its designs interpret rebellious spirits and creative freedoms by exploring the hot social topics of each season. PRIVATE POLICY is the first brand of Chinese designers to be selected for NYFW. With sustainability as the precondition for taking part, and global youth culture at its core, the brand turns current affairs into inspiration and ingeniously integrates popular topics into its clothing designs, with an innovative journalistic design concept that has received widespread attention from the international fashion industry.

Inspired by the Japanese folklore “The Fox's Wedding”, the PRIVATE POLICY Fall/Winter 2023 collection aims to show reverence for nature and encourage living in peace and harmony like animals. “Inspired by reverence for nature and living in harmony with it, we wanted to start a dialogue with animals in our Fall/Winter 2023 collection. We encourage everyone to embrace the freedom and compassion of animal behavior and bring the beauty and vibrancy of nature into our urban lives.” PRIVATE POLICY's designer said.

As the first brand of household hair removal devices, Ulike persists in shaping its products with technology, independently developing patented technology, and striving to achieve the best. Under the new development concept of “building core products with technological innovation”, Ulike pursues innovation-driven development with technological innovation as its core drive, and creates premium products with high technology by fully understanding the needs of consumers. Ulike's technological strength has created excellent products, achieved great sales, and formed a great reputation among users. After ten years of development, Ulike has become the leading brand in the industry, and has been the No. 1 seller for seven consecutive years. Relying on its R&D strength, all Ulike products have demonstrated their strong advantages by providing painless, comfortable, effective and convenient medical-grade hair removal. Every detail of every product modification and upgrade stems from the concerted effort of Ulike's R&D team.

This philosophy of sustainable branding conforms with the design concept of Haoran Li and Siying Qu.

Ulike was well-received at the backstage of the show. The team leader of Ulike said, “Technology is the life pulse of this era. Technological products have an innate appeal, so we always listen to the voices of our users and make technology more accessible to them. With this opportunity behind the stage of the PRIVATE POLICY show, Ulike hopes to convey to everyone that we adhere to convincing customers with technology and products, and are committed to providing everyone with scientific, safe, convenient, and effective salon-level hair removal.”

Ulike sponsored the NYFW PRIVATE POLICY Fall/Winter 2023 show to provide comfortable and effective skin and body care experiences for the supermodels, showing them the beauty of maintaining youth.

Ulike's debut at the backstage of NYFW's show demonstrates the high-standard of this science-based brand. We believe that in the future, Ulike will remain focused on and explore the cutting-edge technology of photoelectric beauty, continue to apply technology to address the challenges of hair removal, and develop quality products for consumers so that they can enjoy “salon-level” services and even have their own “beauty salon” at home.