Join Us for the Expo! Ulike Unveils Exciting Surprises at the 27^th China Beauty Expo in Shanghai

Winning the 2023 Meiyi Awards

The Overall Scene of Ulike’s Booth

From May 12 to 14, the 27th China Beauty Expo (CBE) was held at the Shanghai New International Expo Center. As the most influential beauty industry event in the Asia-Pacific region, the theme of this year’s beauty expo was "Sharing Global Innovation Resources". With an exhibition area of 220,000 square meters, it gathered thousands of top companies from the global beauty and cosmetics industry, showcasing tens of thousands of beauty brands and new products. The event focused on displaying the latest products and technologies in the beauty industry, aiming to lead the future direction of the beauty industry and promote the rapid recovery and growth of products across all categories.

The 27th CBE has three main theme sections: Cosmetics Exhibition, Professional Beauty Exhibition, and Beauty Supply Chain Exhibition, covering the entire product categories of upstream and downstream, including skincare, cosmetics, home beauty devices, etc., and expanding boundaries based on traditional categories. Ulike Group, one of the most prominent companies in the field of home beauty and body devices, made a surprise appearance at CBE, demonstrating its impressive comprehensive capabilities to the attendees.

For the past decade, Ulike Group has focused on researching and developing home beauty and body technology, as well as innovating products. The efforts have led to the creation of the flagship brand for home hair removal devices—Ulike. As the pioneering brand of home-use sapphire ice-cooling hair removal devices, Ulike has been focused on the technological research and innovation of home hair removal devices since its inception. Every iteration of innovation and each product that combines technology and aesthetics has been well-received by the market and consumers, cementing Ulike’s position as a leading brand in the industry.

Through years of research and development, Ulike has successfully overcome three major technical challenges in the field of hair removal devices that previously constrained each other: flash speed, ice-cooling, and energy. As a result, Ulike has achieved a highly effective and painless hair removal experience without damaging the skin. Ulike has obtained over 100 patent certificates and certifications worldwide, with its product strength being recognized by authoritative organizations. Its comprehensive technical strength is leading in the industry, and the product safety has been certified by more than 30 authoritative institutions at home and abroad, including the FDA in the US, CE in the EU, PSE in Japan, and KFDA in South Korea. The hair removal effectiveness has also been certified by professional organizations such as SGS.

Ulike’s journey of technological breakthroughs has never stopped, as its research and development team always believes that a powerful brand is built upon a strong product, which is supported by technology and product development. The latest generation of Ulike’s sapphire ice-cooling hair removal device, Air3, has been upgraded in various aspects such as technological innovation, energy level, lamp head design, and flash speed. Leveraging its strong research capabilities, Ulike has demonstrated to consumers a hair removal experience that is "colder, faster, more effective, lighter, thinner, and more advanced." This allows every consumer to enjoy a "beauty salon-level" personalized service at home. Ulike has been at the forefront of innovation, from introducing sapphire ice-cooling technology in home hair removal devices to continuously pushing the boundaries of what is possible. It has increased its investment in and reserves of technological research and development, using breakthroughs to drive product iteration and achieve the goal of empowering products through technology.

At CBE, Ulike’s booth was located at E4N05-07N22-24, featuring exquisite floral arrangements that created an atmosphere of luxury. With its technology and charm, Ulike attracted many attendees to visit its exhibition area. Attendees who entered the Ulike booth were able to experience the brand’s popular products and get a close-up feel of the product’s use, which combined technology and comfort for an optimal user experience. The audience at the event was enthusiastic as Ulike led them on a journey to discover the beauty of technology and explore the new future of the beauty industry together.

As the first brand to introduce sapphire ice-point technology for home use, Ulike has always maintained a focus on and exploration of cutting-edge technology. Through the use of optical technology, Ulike continues to address the pain points of hair removal, enabling every consumer to enjoy "beauty salon-level" personalized service at home and leading them to return to the concept of a "home beauty salon".

On May 12, the CBE Meiyi Awards ceremony was successfully held in Shanghai, with the list of winners announced. Ulike’s home sapphire ice-cooling hair removal device stood out and won the TOP· Home Beauty Device Award at the 2023 Meiyi Awards. As an annual benchmark for consumer favorites in the beauty industry, the Meiyi Awards are highly regarded by consumers. It comprehensively evaluates consumer feedback from both online and offline sources and focuses on selecting the most beloved products in the hearts of consumers. The awards are committed to providing valuable annual beauty life references for beauty product consumers around the world. Meiyi Awards have been developing for over a decade, and with the support of the global innovation resources and authoritative influence of the entire industry chain of CBE, it has become one of the most prestigious awards in the Chinese cosmetics industry.

Ulike’s home sapphire ice-cooling hair removal device Air3 represents a breakthrough for the brand. The product’s total energy has been increased to 21J, and the sapphire ice-cooling technology has been upgraded. The ice-cooling duration has been increased to three times the original length, resulting in a stronger, better, and more comfortable hair removal experience. Air3 is equipped with intelligent automatic continuous flashing technology, which allows for a faster flash speed of 0.7 seconds. This translates to a more efficient and quicker hair removal experience for users. At the same time, the ineffective hair removal area has been reduced to 1.9 c㎡, bringing in more even hair removal. Ulike’s home sapphire ice-point hair removal device, Air3, has undergone comprehensive performance upgrades, bringing users a brand new hair removal experience that combines technology and comfort.

The China Beauty Expo in Shanghai is a grand event in the beauty industry, serving as a business and trade platform for various categories within the industry and its upstream and downstream sectors. It is also an important platform for knowledge exchange and resource sharing among various stakeholders, including enterprises, investors, and consumers. At CBE, Ulike had the opportunity to discuss the future development of the beauty industry and contribute innovative ideas to its growth. Ulike is committed to supporting the beauty industry’s continuous development towards scientific, healthy, positive, and standardized practices.